Start™ was selected as our name to inspire our community to take the first step toward eating better. By serving clean, from-scratch food, we hope to begin a dialogue about where our food comes from. By providing environmentally-friendly packaging, we hope to initiate awareness about where our trash goes. We believe it’s time to introduce a trend of eating real food, even when in a hurry. Remodeling fast food will take time, but this is our Start™.